OEM Automatic now sells world leading cobots

ABOUT THE COOPERATION

Through a collaboration between automation company KUKA Nordic and OEM Automatic, KUKA's cobots will be efficiently distributed in Sweden, Finland and the Baltics.

"With KUKA in our palette of suppliers, our customers get access to cobots from a world-leading robot manufacturer", says Marko Salovaara, CEO of OEM Finland.

"The agreement means that our presence will increase significantly in the Nordic market", says Joacim Lorentsson, CEO of KUKA Nordic.

STRATEGIC AGREEMENT THAT GIVES MOMENTUM TO SALES

The agreement between OEM Automatic and KUKA Nordic gives a real boost to sales.

"OEM Automatic has a strong representation in the market and well-developed marketing and sales channels. With their help, we gain further momentum to grow in the Nordic and Baltic markets", says Joacim Lorentsson.

Cobots are also perfectly suited for distribution via an external partner, as they are a type of robot that does not require programming skills. Instead, the robot learns the movements by the operator moving it with their hands.

"KUKA's collaborative LBR iisy robots complement our other offerings very well", says Marko Salovaara.

"We have chosen to cooperate with an experienced company with great competence and which we are happy to deal with. Now OEM Automatic will be our extended arm in the market and I see this as a very long-term relationship", says Joacim Lorentsson.

KUKA NORDIC

KUKA is one of the world leaders in intelligent automation, with more than 15 000 employees and a turnover of around €4 billion. With successful investments in energy efficiency and software adapted to industries at the forefront of technology, the company is well established in a variety of segments: automotive, electronics, food, medicine, logistics and e-commerce, among others. It is headquartered in Augsburg, Germany.

"KUKA Nordic is a player that we know well and have only good experiences with. They deliver robots and software that are absolutely top class, and the contract with them is strategically important and successful for us," says Marko Salovaara.

COBOTS - A NATURAL PART OF THE FUTURE OF INDUSTRIAL AUTOMATION AND OUR PRODUCT RANGE

Industrial automation has faced an impressive evolution in recent years, and in the midst of this technological revolution, robotics has emerged as an integral part of the development. Therefore, the introduction of cobots in our range is a natural step and a proof of our commitment to provide our customers with the latest automation solutions on the market. 

VALUABLE SYNERGIES BETWEEN HUMAN EXPERTISE AND ROBOTICS.

Cobots offer a unique opportunity to combine human expertise with modern robotics. This approach not only streamlines the production process but also marks a shift towards innovation and new thinking.

INCREASING QUALITY AND SAFETY

The future will definitely include more cobots. Cobots not only enable smoother and more adaptable production lines, but also provide an increase in quality and safety. By offering this advanced technology, we confirm our commitment to delivering solutions that meet the growing demands of the industry.

WHAT OPPORTUNITIES DOES THIS NEW COOPERATION BRING?

The cooperation between OEM Automatic and KUKA Nordic offers exciting opportunities for customers in the Nordic countries, but also positive synergies that both companies can benefit from. When we visited KUKA's TechCenter in Gothenburg, we took a closer look at how their collaboration not only strengthens their own positions in the market, but also creates a win-win situation for both parties. This is what Janne Vuorinen, OEM Finland, and Kim Reeslev, KUKA Nordic, say in an interview about their collaboration.

WHAT DOES COOPERATION MEAN FOR OEM AUTOMATIC'S CUSTOMERS?
"For OEM Automatics customers, this cooperation opens doors to an even broader portfolio of technical solutions. Through this new collaboration with KUKA Nordic, our customers will benefit from an even wider range of products and solutions." – Janne Vuorinen.

WHAT BENEFITS DO YOU SEE IN KUKA NORDIC'S PARTNERSHIP WITH OEM AUTOMATIC?
"OEM Automatic is a well-known technical distributor in the Nordic countries, and with our new cooperation, KUKA Nordic believes that we will be able to expand our range and offer even more throughout the Nordic and Baltic countries.

OEM Automatic has for many years been recognized as a professional supplier in the industrial market, and with their large sales team and customer base, we see this as a win-win for both parties. OEM Automatic will have their product range expanded with our cobots and we will gain a deeper understanding of the market and reach more customers." - Kim Reeslev.

TELL MORE ABOUT THE NEW PRODUCT RANGE.
"KUKA offers the broadest robot portfolio on the market and this cooperation means that we get an additional market channel for our cobot portfolio. KUKA's portfolio of cobots ranges from 3 kg to 15 kg and has reaches from 600 mm to 1300 mm.

KUKA is well known for high quality products and with the iiQKA.OS software running on our cobots, we allow operators to perform programming tasks and daily adjustments without any expert knowledge. These robots are designed and engineered for easy installation and start-up within 30 minutes, all with the motto "Bring robots to the people."- Kim Reeslev.

HOW DO YOU SEE THE FUTURE OF AUTOMATION?
"Embracing technological developments is not only a market strategy but a clear signal of our commitment to provide our customers with the most advanced and efficient automation solutions. With cobots as an integral part of our portfolio, we continue our journey as a reliable and progressive partner for companies striving for success in the field of industrial automation. The future is uncertain, but we look forward to shaping it together with our customers and the industry as a whole." – Janne Vuorinen.